Background
Relove is an education platform with wide variety of content that guides human beings in relating to other areas of mindful health and well-being. The main goal is to help people discover new and conscious ways of relating to themselves and others.
Client
Independent entrepreneur
Project Type
Freelance
Duration
3 months (2019)
Services provided
UX, UI Design, Research, Conceptualization, Wireframing
Problem statement
Improving relationships - a common challenge
Many individuals who wish to improve their relationships face common challenges, such as a lack of attentiveness, receiving ineffective advices from their surroundings, and frustration with recurring situations. Current solutions often fall short in addressing people’s struggles.
Product goal & value
Transform through personal development
Relove, a mobile app, enhances relationships through personalized development. The core program, shaped by onboarding and an evaluation questionnaire, includes video sessions and exercises. Educational videos guide sincere self-reflection, aiding users in navigating relationship challenges.
Market research
Absence of personalization in other apps
I conducted comprehensive market and competitor research, revealing that many apps lack personalization in their responses. Notably, one app distinguished itself by implementing a questionnaire designed to craft a more personalized user experience based on individual preferences and experiences.
User research
Exploring relationship pain points
Pain Points
- Not having someone reliable to talk to
- Sorting out the problem statement and goal
- Making all the project decisions independently
10
40-60
20-29
Conceptualization
From video library to multi-step program
I proposed three solutions: a personal consultation with a mentor, a Netflix-style video library, and a Duolingo-inspired multi-step program. The entrepreneur selected the video library concept, leading to the initial product version. Recently, I've personally undertaken the development of the multi-step program concept as a personal project.
Phased personal development
The core of the app is the personal development program. Initially shaped by an onboarding questionnaire, it tailors content to the user's current situation. At the end of each phase, a questionnaire refines the content to the user's evolving needs. An evaluation survey gauges process effectiveness, ensuring precise content alignment in subsequent phases.
Learn and practice
Discovering strategies to deal with challenges through instructional videos, guided practice.
1. Expert profiles provide a sense of security
Showcasing the expert delivering the content. This aims to reassure the user that they are in good hands, receiving advice and content from someone well-versed in the subject.
2. User stories offer relatable experiences
In light of research insights, I discovered that many people lack guidance or mentorship in navigating relationship issues. Personal stories can provide valuable insights and advice from real-life experiences, offering practical strategies for overcoming issues.
3. More personalized content
Following user testing I've conducted with a few potential users, I've realized that they seek continuous learning opportunities to refine their relationship-building abilities. Therefore, I've added a section offering additional tools in video format to cater to their needs.
Discover experts and users stories
I conducted follow-up interviews, and while most users expressed interest, I also received some skeptical feedback regarding the personalized program built by the app for each user. Therefore, I decided to add a TikTok-style page, featuring bite-sized videos showcasing expert insights and user stories, to provide more engaging, relatable, and easily accessible content, addressing the pain points of limited engagement and lack of relatability.
Fonts
Aa
Montserrat
Aa
Montserrat
Colors
